Tag Archives: Social Media

Digital Marketing Beyond Search and Social

Digital Marketing Beyond Search and Social

Statista, a leading provider of market and consumer data, estimated that digital advertising spends in 2017 were USD 266.24 billion. This was nearly 50% of advertising across all media. In itself, this is a spectacular achievement considering that the Internet itself came into existence a mere 23 years ago.

Reaching Customers – The Digital Way

Reaching Customers – The Digital Way

The first challenge facing marketers is reaching their potential customers to be able to sell to them. In the analog world marketers achieved this through advertising – on mass media, on retail shelves, on the road, pretty much everywhere consumers congregated.

Getting it right on Instagram

Getting it right on Instagram

With over 800 million monthly active users, that’s slated to touch the billion mark in 2018 itself, Instagram is one social platform that cannot be ignored. If this number isn’t enough to make you sit up, let’s put things in better perspective. Instagram’s 800 million active monthly user base is twice that of Twitter and thrice that of WhatsApp and Facebook Messenger.

Effective Ways to Promote Your Brand on Social Media

Effective Ways to Promote Your Brand on Social Media

Promoting your brand on social media is a consistent exercise. One that you can do well, once you learn the ropes and understand that nothing happens overnight. So is there a method to promote your brand on social? Yes, of course! Sometimes it is a longer road to travel – but it is the only road. And travelling it is about sticking to a few basics.

What makes content viral?

What makes content viral?

Recently a raised eyebrow had created a flutter on social media, here in India. Let’s check this out – switch on your video in selfie mode and raise an eyebrow to the screen. There! Did you think that was a viral piece? Try a bit more of dramatics. Now was that a viral piece according to you? While you are thinking about that here’s the question on everyone’s mind – “How can I make the next viral piece?”