It is commonly believed that to be successful digitally all one has to do is to create a website. This is a mistake. Having a website is a necessary condition to participate in the eco-system of the Internet accessed by the public, but not a sufficient condition.
Tag Archives: Social Media Marketing
In a world of fake news how do we do social marketing?
One of the things the 2016 US Presidential elections will be remembered for, possibly forever, is the sudden spurt in fake news. Incredibly, the phenomenon gave rise to entities like DiscloseTV and American News. And these entities were vying with each other to be more outlandish and more preposterous.