Tag Archives: Social Marketing

Digital Marketing Beyond Search and Social

Digital Marketing Beyond Search and Social

Statista, a leading provider of market and consumer data, estimated that digital advertising spends in 2017 were USD 266.24 billion. This was nearly 50% of advertising across all media. In itself, this is a spectacular achievement considering that the Internet itself came into existence a mere 23 years ago.

Reaching Customers – The Digital Way

Reaching Customers – The Digital Way

The first challenge facing marketers is reaching their potential customers to be able to sell to them. In the analog world marketers achieved this through advertising – on mass media, on retail shelves, on the road, pretty much everywhere consumers congregated.

What is Digital?

What is Digital?

Digital has now become the lingua franca of our times, whether it is for driving cars or rigging elections. But, in a large number of cases the use of computer technology is perceived to be digital. That is only half the story and does not unleash the full potential of the technology.