Statista, a leading provider of market and consumer data, estimated that digital advertising spends in 2017 were USD 266.24 billion. This was nearly 50% of advertising across all media. In itself, this is a spectacular achievement considering that the Internet itself came into existence a mere 23 years ago.
Tag Archives: Social Marketing
One of the things the 2016 US Presidential elections will be remembered for, possibly forever, is the sudden spurt in fake news. Incredibly, the phenomenon gave rise to entities like DiscloseTV and American News. And these entities were vying with each other to be more outlandish and more preposterous.