Tag Archives: Organic Search

Finding the Needle in the Haystack: Search Strategy

Finding the Needle in the Haystack: Search Strategy

The first challenge facing marketers is reaching their potential customers to be able to sell to them. In the analog world marketers achieved this through advertising – on mass media, on retail shelves, on the road, pretty much everywhere consumers congregated. The only problem with this was that enormous numbers of people were inflicted with advertising messages whether or not they were the intended recipients of the advertising. In addition to bad advertising, this is also a contributory cause to the general dislike that advertising evokes among consumers.