Philip Kotler, in the 1970s, famously defined the basic principles of marketing as the 4Ps – Product, Price, Place and Promotion. Underlying the 4Ps was that consumer usage of products was a bundle of physiological needs and psychological wants.
Tag Archives: Internet Advertising
Can Google realise its vision of ubiquitous advertising
An article in Slate says:
“One Google patent even suggests that retailers could offer potential customers a free ride to their store in exchange for bombarding them with ads.”