Search Engine Optimisation (SEO) is a powerful digital marketing tool. Most practitioners of SEO focus on the arcana of the practice – keyword density, tagging, recursive urls, etc. These are important. However, often SEO is implemented after a web site has been created, missing out on strategizing the search plan, which should be the basis of the implementation.
Tag Archives: Digital Marketing
Adgully recently spoke to Karthik Kumar, Director, Rage Communications on the business perspective of the company and the future of digital & web-based marketing in India.
A strategy expert with over 35 years of experience Karthik Kumar has worked with some of India’s best known market research and advertising agencies such as IMRB a WPP Company, MARG, now re-christened as AC Nielsen India and Rediffusion DY&R. During his tenure at these organizations Kumar has worked closely with many multinational brands such as Levi’s, Citi, Henkel, Ericson and Colgate Palmolive.
It is accepted wisdom that brands add significant value to a business because they signify its differentiation for which consumers are prepared to pay a premium.
At its simplest level, the construct of a brand is that it meets the ‘wants’ of the consumer, even while the underlying product meets consumer ‘needs’. Thus, products have tangible attributes that can be evaluated sensorially. Brands, on the other hand, are perceived as having characteristics that make them relevant to the individual.