Tag Archives: Digital Marketing

Search Strategy: A Marketplace Approach

Search Strategy: A Marketplace Approach

Search Engine Optimisation (SEO) is a powerful digital marketing tool. Most practitioners of SEO focus on the arcana of the practice – keyword density, tagging, recursive urls, etc. These are important. However, often SEO is implemented after a web site has been created, missing out on strategizing the search plan, which should be the basis of the implementation.

Reaching Customers – The Digital Way

Reaching Customers – The Digital Way

The first challenge facing marketers is reaching their potential customers to be able to sell to them. In the analog world marketers achieved this through advertising – on mass media, on retail shelves, on the road, pretty much everywhere consumers congregated.

Organising for a Digital Future

Organising for a Digital Future

It is commonly believed that to be successful digitally all one has to do is to create a website. This is a mistake. Having a website is a necessary condition to participate in the eco-system of the Internet accessed by the public, but not a sufficient condition.

What is Digital?

What is Digital?

Digital has now become the lingua franca of our times, whether it is for driving cars or rigging elections. But, in a large number of cases the use of computer technology is perceived to be digital. That is only half the story and does not unleash the full potential of the technology.