Category : Trends and Insights

Digital Innovation in the Retail Space



As technology advances, one of the most fascinating areas where Digital innovation is touching consumers’ lives is the Retail space. Retail today has two broad segments- In-store and e-commerce and we are seeing innovative ways in which brands are using digital channels to reach out to their customers.


App vs. Mobile optimized site. Which one is for you?




As mobile phones become increasingly popular around the world, some buzzwords and trends have emerged:

Everyone wants / needs an App. The word App is suddenly so cool. Everyone is using it or wanting it or building it. Web App, Mobile app, you name it.

But are Apps the only way to reach your consumers on mobile? What do Responsive and Adaptive sites do then? What’s the difference and what does your business need? Here are few key pointers on how to make that decision on where to spend your marketing budget.


Young netizens – jack of all, master of none?

google brain

What’s the capital of Peru? Ahem … let me check it on the net

How many millions make 100 lacs?The answer’s on the net

What is Dr. Anand’s number? Just Google it  

What is the smallest bone in the human body? Wait, don’t bother … I’ll look it up myself

Do you get the drift? Fifteen years ago if you were confronted by these questions, you would probably have rattled off those answers without a blink.