The National Trades Union Congress (NTUC) is a national confederation of trade unions as well as a network of professional associations and partners across all sectors in Singapore. NTUC helps people achieve gainful employment through better jobs, and a better living through higher wages so they can live a better life.READ MORE
Category : Marketing
As technology advances, one of the most fascinating areas where Digital innovation is touching consumers’ lives is the Retail space. Retail today has two broad segments- In-store and e-commerce and we are seeing innovative ways in which brands are using digital channels to reach out to their customers.READ MORE
As mobile phones become increasingly popular around the world, some buzzwords and trends have emerged:
Everyone wants / needs an App. The word App is suddenly so cool. Everyone is using it or wanting it or building it. Web App, Mobile app, you name it.
But are Apps the only way to reach your consumers on mobile? What do Responsive and Adaptive sites do then? What’s the difference and what does your business need? Here are few key pointers on how to make that decision on where to spend your marketing budget.READ MORE
Facebook will soon be unleashing its ‘missed call’ advertising strategy specially for the Indian market. Coming close on the heels of the Garnier Men Missed Call Campaign which ran during the Indian Premier League (IPL) earlier this year, this concept is not a first-of-its-kind in the Indian market. Pioneered by Quikr.com in 2012, it has been experimented by several big brands like Unilever, Disney, Oreo and Pepsi too.READ MORE
Came across an interesting article on how restaurants design menus so that customers spend more.
While reading it occurred to me that many of the things cited in the article are actually good examples of how one can make web visitors stay engaged with the page and the site.READ MORE
Even as brands successfully use social media, one can’t help thinking that only the surface has been scratched. The social-media eco-system has been with us only for the last five or so years and is continually evolving with newer platforms emerging and some old ones falling by the waysideREAD MORE
It is accepted wisdom that brands add significant value to a business because they signify its differentiation for which consumers are prepared to pay a premium.
At its simplest level, the construct of a brand is that it meets the ‘wants’ of the consumer, even while the underlying product meets consumer ‘needs’. Thus, products have tangible attributes that can be evaluated sensorially. Brands, on the other hand, are perceived as having characteristics that make them relevant to the individual.READ MORE
A casual survey of brands in the fast-moving-consumer-goods sector (FMCG) shows that, in the last quarter century or so, there have been few new brands, if any, which were launched by the large multi-national corporations. In fact the last launches one can remember are the launch (and its subsequent withdrawal) of Natural (?) by Unilever in the early ’90s and the Oral B range of dental cleaning aids by Gilette.READ MORE