Monthly Archives: December 2018

Getting it right on Instagram

Getting it right on Instagram

With over 800 million monthly active users, that’s slated to touch the billion mark in 2018 itself, Instagram is one social platform that cannot be ignored. If this number isn’t enough to make you sit up, let’s put things in better perspective. Instagram’s 800 million active monthly user base is twice that of Twitter and thrice that of WhatsApp and Facebook Messenger.

Effective Ways to Promote Your Brand on Social Media

Effective Ways to Promote Your Brand on Social Media

Promoting your brand on social media is a consistent exercise. One that you can do well, once you learn the ropes and understand that nothing happens overnight. So is there a method to promote your brand on social? Yes, of course! Sometimes it is a longer road to travel – but it is the only road. And travelling it is about sticking to a few basics.

Content marketing: Driving “profitable action”

Content marketing: Driving 'profitable action'

If you have noticed, content marketing is no longer about writing. It’s not about having a team of writers or mining for keywords and having reams of text written based on those keywords. Today, a content marketer has to think more like a publishing house or a studio. And for that matter, the skills and talent needed are of a vastly different kind. Some you can develop within your team, some you would want to outsource to other departments or entities.

What makes content viral?

What makes content viral?

Recently a raised eyebrow had created a flutter on social media, here in India. Let’s check this out – switch on your video in selfie mode and raise an eyebrow to the screen. There! Did you think that was a viral piece? Try a bit more of dramatics. Now was that a viral piece according to you? While you are thinking about that here’s the question on everyone’s mind – “How can I make the next viral piece?”

Content Marketing: An analog idea, trying to find digital gravitas

Content Marketing: An analog idea, trying to find digital gravitas

Content marketing, when it entered the Gartner Hype Cycle in 2014 was one of the great ‘Innovation Triggers’ of marketing, expecting to plateau in about 2 – 5 years. Cut to 2017, Content Marketing where it is wallowing in the ‘Trough of Disillusionment’, with the 2 – 5 years to plateau projection still in place. The moot point then is, is Content Marketing’ to be consigned to the trash-bins of failed innovations or does it still have the legs to be a powerful marketing driver.

NTUC UX case study: Same content, different results

NTUC UX case study: Same content, different results

The National Trades Union Congress (NTUC) is a national confederation of trade unions as well as a network of professional associations and partners across all sectors in Singapore. NTUC helps people achieve gainful employment through better jobs, and a better living through higher wages so they can live a better life.