Facebook will soon be unleashing its ‘missed call’ advertising strategy specially for the Indian market. Coming close on the heels of the Garnier Men Missed Call Campaign which ran during the Indian Premier League (IPL) earlier this year, this concept is not a first-of-its-kind in the Indian market. Pioneered by Quikr.com in 2012, it has been experimented by several big brands like Unilever, Disney, Oreo and Pepsi too.
Monthly Archives: December 2018
A newsletter I subscribe to had a subject-line that was provocative enough for me to open and read the newsletter.
The first denouement was on opening the newsletter, I found no mention of the article that triggered my opening the newsletter. Made of sterner stuff, I scrolled down the forest of sub-headings to the link that was on the subject line … only to be completely disappointed. The subject line and the story is on the link below: